New Caffeine-Infused Munchies Hit the Market
Fresh off an explosive, New York City sampling wave, the ENGOBI(TM) Girls are hitting the road, bringing ENGOBI - the love child of caffeine and snack chips — to popular New Orleans attractions May 29-June 1.
Along with samples of the market’s first caffeine-infused munchie, the ENGOBI girls will give New Orleans’ Guitar Hero(TM) aficionados the chance to play the game with friends alongside the ENGOBI tour van. The ENGOBI girls will bring on the noise, bring on the crunch at Big Easy locations ranging from the Zoo and Audubon Nature institute to the French Quarter, the Superdome to Riverwalk Marketplace.
“ENGOBI is rocketing off New York City shelves as soon as it’s stocked,” says Mark Singleton, VP of Rudolph Foods, the maker of ENGOBI. “When we saw the way typically jaded New Yorkers were reacting, we knew it was time to pack up the ENGOBI van and give crunch lovers in the Deep South the chance to tank up on the tastiest, crunchiest energy source around.”
As the ENGOBI girls make their way down the Coast (see their complete, nine-city itinerary at http://www.engobi.com/engobi-tour/events/), they’ll be blogging from the van each day about the cities they’re visiting and the people they meet. “If the ENGOBI girls, our high-octane snack chips or guitars don’t perk you up, I’m not sure you have a pulse,” Singleton declared. “With ENGOBI, couch potatoes just earned a place on the endangered species list.”
According to Singleton, a 1.5-ounce, single-serving bag of ENGOBI contains approximately 140 milligrams of caffeine — about 60 milligrams more than a can of most popular energy drinks. The latest entry in the functional foods category, ENGOBI will be distributed nationwide through convenience stores and select grocery stores. High-energy ENGOBI is sold in 1.5-ounce, single-serving bags, with a manufacturer’s suggested price of $1.29 per bag.
